Every brand tells a story and a great story is one that is told well. Have you ever encountered a product and wondered what its purpose was or how it is to be used or how it works? A great product video or an Explanatory video does just that. An explanatory product video is typically produced to showcase a specific product in its environment. Animatedly demonstrating the product’s features, uses and advantages in a creatively produced video is not only more informative but improves consumer engagement as it enhances aspirational values by showcasing an alternate lifestyle choice. By adding a call to action at the end helps generating instant reaction from the intended audience.